DESCOVY for PrEP
Print Design | Paid Media | Broadcast | Video
DESCOVY for PrEP is a once-daily prescription medicine for adults and adolescents at risk of HIV. Branded colors, imagery and graphic elements from the “Step Up. PrEP Up.” campaign are pulled through across multiple platforms including, paid media, print collateral, as well as video and broadcast.
Credits
Creative Director: Vincent Stall
Copywriter: Lorianna Logan
Step Up. PrEP Up.
“Step Up. PrEP Up.” is about standing up for a healthier you. What happens when you choose a healthier PrEP? You step up. You take a stand to protect your sexual health. You take a stand to protect your body. A simple step that starts with DESCOVY for PrEP and puts you on the journey to a healthier future.
How To Use The DayTracker
We designed a how-to video on best practices for everyone using the DESCOVY DayTracker, making it easier to to properly keep track of your pills each day.
