Sakara Summer Series is all about focusing in on how to customize your nutrition program and tailor your menu to your taste and your schedule. We spoke to a few of our top clients and tapped into them to share their Sakara "summer flex”. Whether its changing their delivery address, doubling up on their favorite dishes to share with friends and family, or selecting our meal add-ons to take nutrition on-the-go, we shared each story with our community in a fresh summer campaign.
We designed multiple animated grids to showcase the environment, lifestyle, and story of each heroine on Sakara. This campaign was meant to be both informative and playful with its animation style and colored typography to make our message stand out. We wanted to evoke that fresh summer feeling, while still helping our clients utilize Sakara in a way that best suits their lifestyle.
Credits
Creative Direction + Photography: Lianna Tarantin
Production: Erin Cauley
Copywriter: Hilary Reid
Sakara Summer Series
Visual Identity | Social | Digital Design
Summer Social Series
Pt. 1
In hopes of teaching the Sakara community about all of the subscriber perks we offer, we designed a series called “Conversations With (Sakara) Friends”– showcasing different types of scenarios people may be in and how Sakara could fit into them. Below is a peak into one conversation about changing your address in the app so that Sakara can meet you wherever you go.
Summer Social Series
Pt. 2
We introduced our heroines on social media with playful design and a peak into each of their lives. The social series was designed to showcase how each woman uses Sakara and more specifically how it fits into each of their very different lifestyles.
